For years, mixing Shopify and WordPress has been a pain. You could embed products, use “Buy Buttons”, or rely on third-party plugins, but it was never smooth. That’s now changed.
Shopify has launched a brand-new plugin called Sell on WordPress. It lets you connect your Shopify store to your WordPress site so you can sell products directly on your pages or posts. No more messy workarounds. No more plugin overload. Just Shopify’s reliable checkout, inside your WordPress site.
As a Shopify agency, this is exciting news. Here’s what it means for businesses — and how you can use it to your advantage.
What Is the Shopify for WordPress Plugin?
The new plugin connects your Shopify store with your WordPress website. Once set up, you can:
- Add Shopify products or collections to your WordPress pages and blog posts
- Manage stock, prices, and orders from your Shopify dashboard
- Use Shopify’s secure checkout for every purchase
- Keep your WordPress design and content exactly as it is
It’s a simple way to get the best of both worlds — WordPress for content and Shopify for sales.
If you’re new to Shopify, our guide on how to build a Shopify store is a great starting point.
Why This Plugin Matters
This isn’t just another integration. It’s a real shift for anyone who’s ever struggled with WooCommerce or plugin-heavy sites. Here’s why this new Shopify plugin is a game-changer:
1. Fewer Plugins, Fewer Headaches
WooCommerce often means dozens of plugins for payments, shipping, and checkout. That slows things down. Shopify replaces all of that with one connection that just works.
See how it compares in our Shopify vs other platforms post.
2. A Better Checkout Experience
Shopify’s checkout is one of the best in the world. It’s fast, trusted, and built to convert. Your customers stay on your site, but checkout happens on Shopify — safe and smooth.
Want to boost conversions further? Read our Shopify optimisation guide.
3. Faster Setup
Once connected, you can embed a product block or collection in minutes. No need to rebuild your site or hire a developer to get selling.
Before you launch, check out our Shopify store checklist to make sure everything’s ready.
4. Built to Scale
Shopify grows with your business. You can sell across channels, manage fulfilment, and handle large inventories — all without worrying about your site breaking.
If you’re moving from another platform, our Shopify migration checklist will help you plan the switch smoothly.
Who Should Use It?
This plugin works best for:
- Bloggers and creators who want to sell merch or products directly on WordPress
- Businesses with WordPress sites that already perform well in search and don’t want to migrate everything
- Agencies and marketers who want to combine Shopify’s sales power with WordPress’s flexibility
If you’re unsure whether to go full Shopify or keep a hybrid setup, read DIY vs Shopify agency — it explains when expert help can save time and money.
Things to Watch Out For
It’s new, so expect a few quirks. Here’s what to double-check:
- Design consistency: make sure your Shopify checkout looks and feels like your WordPress site
- SEO: confirm that product embeds have the right metadata and structured data
- Apps: some advanced Shopify apps might not work perfectly through WordPress yet
If you’re planning a migration or SEO refresh, our Shopify SEO migration guide covers best practices.
What It Means for Agencies
For agencies and freelancers, this plugin opens up new service opportunities. You can now:
- Offer hybrid Shopify + WordPress builds
- Move WooCommerce clients to Shopify with less effort
- Sell monthly maintenance for clients using both platforms
At Futurmedia, we already help brands blend content and commerce seamlessly. This plugin will make that process even smoother.
If you want to learn more about the value of agency support, read our post on working with an ecommerce partner.
Final Thoughts
Shopify’s new plugin shows where ecommerce is heading — more flexibility, better integrations, and easier setups. You no longer have to choose between Shopify and WordPress. You can have both: Shopify for selling, WordPress for storytelling.
If you’d like help connecting the two or migrating to Shopify, get in touch via our Start a Project page.
We’ve helped businesses across Cardiff, Bristol and the UK build fast, flexible Shopify websites — and this update is going to make that even easier.
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