Shopify Store Checklist: Everything You Need Before Launch
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Introduction¶
Launching your Shopify store is exciting, but rushing it can cost you sales and credibility. That’s why we’ve created this Shopify store checklist to make sure you’re fully ready before you hit publish.
At Futurmedia, we build Shopify stores that are designed to convert. Whether you’re building yourself or working with an agency, this checklist will help you launch with confidence.
1. Store Setup Essentials¶
- Custom domain connected (e.g. yourbrand.co.uk)
- UK tax and shipping rates configured
- Legal pages: Privacy Policy, Terms, Refund Policy
- Branded email addresses set up
2. Theme and Design¶
- Mobile-optimised theme installed
- Logo, colours, and fonts match your brand
- Navigation menus are simple and intuitive
- Homepage is clean, fast-loading, and visually strong
Need help? Check out our Shopify store build guide.
3. Product Pages¶
- Clear product titles and SEO-friendly meta descriptions
- High-quality product images (minimum 2-3 per product)
- Compelling product descriptions with benefits and features
- Alt text added to all images
4. Payment, Shipping & Tax¶
- Shopify Payments, PayPal, and additional gateways set up
- Shipping zones and rates configured (UK, international, if applicable)
- VAT properly set up for UK sales
- Tested payment process (run a test order)
5. Store Policies and Trust Signals¶
- Privacy Policy, Refund Policy, and Terms of Service are live
- Contact page is fully functional
- Trust badges displayed on product pages and checkout
- Social proof elements like reviews or testimonials added
6. Speed and Mobile Optimisation¶
- Store tested on mobile and tablet
- All pages load quickly (aim for under 3 seconds)
- Image sizes optimised for fast loading
- Navigation and buttons work smoothly on all devices
Check out our Shopify speed optimisation guide for more tips.
7. Analytics and SEO Basics¶
- Google Analytics 4 set up
- Google Search Console verified
- Sitemap submitted
- Meta titles and descriptions written for all key pages
8. Pre-Launch Testing¶
- Test orders placed using real and test payments
- All emails (order confirmations, shipping notifications) reviewed
- Product filtering and search fully functional
- Pop-ups and discount codes tested
FAQs: Shopify Store Launch¶
Q: What happens if I miss a step?
A: Missing steps can lead to a poor customer experience or failed payments. That’s why our Shopify agency always double-checks this checklist before going live.
Q: Can I update my store after launch?
A: Yes! One of the best things about Shopify is that you can update content, products, and apps anytime, even after launch.
Q: How soon can I launch with a Shopify agency?
A: With Futurmedia’s Shopify experts, most stores can go live within 2-6 weeks, depending on complexity.
Ready to Launch?¶
If you want your Shopify store launched properly, with no missed steps, book your free Shopify strategy call now.
Or learn more about our Shopify agency services here.
