How to Use Shopify Sections on Every Page for Maximum Impact

With Shopify Online Store 2.0, the ability to add sections on every page has transformed how merchants design and manage their storefronts. Gone are the days of static product and collection pages. Now, merchants can fully customise their entire store with dynamic, drag-and-drop sections that bring flexibility, speed, and creative freedom.

In this guide, we’ll walk you through how to set up Shopify sections on every page, practical tips for maximising their impact, and common mistakes to avoid.

What Are Shopify Sections on Every Page?¶

Previously, Shopify's drag-and-drop sections were limited to the homepage. Merchants had little control over the layout of product, collection, and custom pages without custom coding or expensive developer support.

Shopify Online Store 2.0 changed this by allowing sections to be used across all pages, including:

• Product pages
• Collection pages
• Blog pages
• Custom landing pages

This makes it possible to easily create modular, visually rich pages without technical skills.

For a complete overview of Online Store 2.0, check out our Shopify Online Store 2.0 guide.

How to Set Up Sections on Shopify Product Pages¶

1. Choose an Online Store 2.0 Compatible Theme¶

Only themes that support Online Store 2.0 allow sections on every page. Shopify’s free Dawn theme is a great starting point, but many premium themes now offer even more advanced options.

2. Use Shopify's Theme Editor¶

The Shopify Theme Editor now displays all pages in a tree view, making it easy to add, move, and remove sections anywhere.

Steps:

• Go to Online Store > Themes > Customize
• Select the desired page (product, collection, blog)
• Click "Add section" to choose from pre-built blocks like image banners, featured products, testimonials, and more

3. Customise Each Page Type¶

You can now design unique layouts for each product, collection, or landing page, tailoring content to each audience segment without duplicating templates.

Tips to Maximise Shopify Sections¶

Use Visual Hierarchy¶

Position key conversion elements like product images, trust signals, and calls to action near the top of the page. Sections allow you to reorder these quickly for better engagement.

Keep it Mobile Friendly¶

Ensure that sections stack correctly and remain easy to navigate on mobile devices. Shopify’s responsive design best practices can help guide you.

Leverage App Blocks¶

Many apps now offer Theme App Extensions that integrate directly as sections. Use these for features like reviews, size charts, or social proof.

Use Metafields to Dynamically Populate Content¶

Pair sections with Shopify Metafields to automatically pull custom data (like technical specs or care instructions) into your product pages without manual updates.

Common Mistakes to Avoid¶

• Overloading Pages: Too many sections can slow down your site and overwhelm visitors. Focus on key messaging and user flow.
• Ignoring SEO: Custom sections still need headings, alt text, and optimised metadata to rank well.
• Inconsistent Styling: Keep fonts, colours, and padding consistent across sections for a cohesive brand experience.
• Skipping Performance Checks: Use tools like Google PageSpeed Insights to monitor site speed after adding multiple sections.

Why Sections on Every Page Are a Game Changer¶

• Agility: Marketers can now build landing pages, seasonal campaigns, and product variations without waiting on developers.
• Personalisation: Customise the shopping experience by tailoring pages to specific audiences, regions, or product categories.
• Cost Savings: Reduces the need for custom-coded templates or ongoing developer involvement.

For more insights, explore our Shopify web design services and Shopify web development services to see how we can help you build high-impact, fully customised stores.

Ready to Unlock the Full Potential of Shopify Sections?¶

Whether you’re upgrading your current store or starting fresh, our expert team can help you harness the power of Shopify sections on every page.

We specialise in Shopify theme development and Shopify store migration to ensure a seamless transition to Online Store 2.0.

Contact us today to start building your ideal Shopify store.

FAQs¶

What are Shopify sections on every page?¶

Shopify sections on every page allow merchants to add, move, and customise content blocks on any page type, not just the homepage.

Do I need a special theme to use sections everywhere?¶

Yes, only Online Store 2.0-compatible themes support this functionality. Shopify’s Dawn theme is a popular free option.

Can I add app features using sections?¶

Yes, many apps now offer theme app extensions that can be added as sections without custom coding.

Will using too many sections slow down my store?¶

It can if not optimised. Focus on essential content and regularly test your store’s performance.

How do sections help with SEO?¶

Properly structured sections with headings, alt text, and optimised metadata can enhance SEO by improving page relevance and user engagement.