Website Design for Utility Company Pegasus Utility
Overview
When a cardiff based utility company Pegasus approached Futur Media, they needed more than just a new website — they needed a digital experience that reflected innovation, trust, and efficiency.
As a Cardiff web design agency, we specialise in building ultra-fast, conversion-focused websites for service-based businesses across the UK. This project showcases how we delivered a Next.js + Sanity CMS solution tailored for the utilities sector.
Platform
Deliverables
- Web Design
- Sanity
- Headless
The Challenge
The client’s existing site was dated, slow to load, and lacked clarity in communicating their services. Key challenges included:
- Poor site performance impacting SEO and user engagement.
- Lack of flexibility to update content easily.
- Outdated design that didn’t reflect the company’s professionalism.
- Minimal lead generation through the website.
They needed a modern, future-proof website that could handle growth, integrate seamlessly with internal systems, and position them as a trusted brand in the utility industry.
Our Approach
We started with a discovery phase — mapping their service offerings, audience needs, and conversion goals. From there, we designed and developed a custom website using Next.js and Sanity CMS for a fully headless, high-performance experience.
Design & User Experience
We crafted a clean, professional interface with intuitive navigation and clear calls to action. Our design system prioritised readability, accessibility, and user flow — essential for communicating complex utility services effectively.
Performance & Technology
Using Next.js, we ensured lightning-fast page loads and superior Core Web Vitals performance. The Sanity CMS integration allowed for flexible content management, giving the client full control over pages, imagery, and service details.
To maintain SEO strength, we implemented structured data and clean URL structures aligned with our web design best practices.
The Result
The result was a modern, lightning-fast, mobile-friendly website that positioned the client as a forward-thinking leader in their industry.
Key outcomes included:
- ⚡️ Page load speeds under 1 second.
- 📈 Improved organic visibility and SEO readiness.
- 🧭 A fully editable CMS using Sanity for agile content control.
- 💬 Higher enquiry rates within the first month post-launch.
The new site not only looks the part but drives real business impact, proving how modern technology and thoughtful design can elevate traditional industries.
Why Futur Media?
At Futur Media, we help utility and service-based businesses modernise their digital presence through tailored design and high-performance development.
Whether you’re a utility company, a B2B service provider, or a local trades business, our approach ensures your website works as hard as you do.
Explore more of our work in Cardiff and beyond:
- Custom website for PL Scaffolding in Cardiff
- Bespoke website for AJL Mortgages & Protection
- KSW Coaching website redesign
Start Your Project
Ready to elevate your digital presence?
Start your project with our Cardiff-based web design team today.
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