A New Digital Experience Developed for AJL Mortgages & Protection
Custom Website Design for a Cardiff Mortgage Broker
Platform
Deliverables
- UI/UX Design
- Web Design
- Sanity
- Headless
About the Client
AJL Mortgages & Protection
Based in Cardiff, AJL Mortgages & Protection offers expert advice and access to mortgage and insurance solutions. Their services span first-time buyer mortgages, remortgaging, protection insurance, and more. With a rapidly growing client base and increasing digital marketing efforts, they needed a website that could scale and support lead generation.
Project Objectives
AJL approached us with a clear brief:
Launch a modern, high-speed website
Enable easy creation of landing pages for campaigns and SEO
Improve local SEO visibility in Cardiff and surrounding areas
Ensure scalability without sacrificing performance
Support content customisation without technical knowledge
Our Approach:
Headless Web Design with Sanity & Next.js
As a modern Cardiff web design agency, we chose to build AJL’s site using a headless CMS setup with Sanity and Next.js as the frontend framework. This approach offered maximum flexibility, speed, and SEO performance.
Key Features:
- Custom Landing Page Builder
We developed a fully custom landing page builder within Sanity, allowing AJL to drag and drop reusable components like hero banners, testimonials, service blocks, FAQs, and CTAs. - Blazing-Fast Performance
Using server-side rendering and image optimisation in Next.js, the site scores high on Core Web Vitals and loads almost instantly. - SEO-Ready Architecture
The site structure was developed with technical SEO best practices baked in — schema, metadata control, Open Graph, and clean URLs. - Scalable and Secure
By decoupling the frontend and backend, we ensured that AJL’s website is scalable and easy to maintain.
The Result: A Marketing-First Mortgage Website
The final product is a lean, conversion-optimised site that AJL’s team can manage independently. They’re now able to create fully branded landing pages in minutes for:
- Local SEO campaigns targeting areas like Cardiff, Newport, and Swansea
- Paid advertising funnels
- Lead magnets and email capture pages
Why This Project Matters for Cardiff Businesses
Whether you're a mortgage broker, personal trainer, or eCommerce brand — a website should empower, not restrict. Our work with AJL Mortgages is a perfect example of how our team at Futurmedia delivers future-proof web design in Cardiff that actually helps businesses grow.
Thinking of Hiring a Web Design Agency in Cardiff?
Futurmedia helps Cardiff businesses like AJL Mortgages build fast, flexible websites that convert. If you're looking for a local partner that understands modern web development and marketing, get in touch today or view more of our Cardiff web design work.
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