AJL Mortgages & Protection: Custom Website Design for a Cardiff Mortgage Broker
Introduction¶
At Futurmedia, a trusted web design agency in Cardiff, we recently partnered with AJL Mortgages & Protection, a local mortgage broker, to design and develop a fully custom website built for flexibility, speed, and scalability.
As specialists in bespoke website builds powered by modern headless technologies, we delivered a tailored platform that empowers AJL to build and manage high-performing landing pages within minutes — no developer needed.
About the Client: AJL Mortgages & Protection¶
Based in Cardiff, AJL Mortgages & Protection offers expert advice and access to mortgage and insurance solutions. Their services span first-time buyer mortgages, remortgaging, protection insurance, and more. With a rapidly growing client base and increasing digital marketing efforts, they needed a website that could scale and support lead generation.
Project Objectives¶
AJL approached us with a clear brief:
- Launch a modern, high-speed website
- Enable easy creation of landing pages for campaigns and SEO
- Improve local SEO visibility in Cardiff and surrounding areas
- Ensure scalability without sacrificing performance
- Support content customisation without technical knowledge
Our Approach: Headless Web Design with Sanity & Next.js¶
As a modern Cardiff web design agency, we chose to build AJL’s site using a headless CMS setup with Sanity and Next.js as the frontend framework. This approach offered maximum flexibility, speed, and SEO performance.
Key Features:¶
- Custom Landing Page Builder
We developed a fully custom landing page builder within Sanity, allowing AJL to drag and drop reusable components like hero banners, testimonials, service blocks, FAQs, and CTAs. - Blazing-Fast Performance
Using server-side rendering and image optimisation in Next.js, the site scores high on Core Web Vitals and loads almost instantly. - SEO-Ready Architecture
The site structure was developed with technical SEO best practices baked in — schema, metadata control, Open Graph, and clean URLs. - Scalable and Secure
By decoupling the frontend and backend, we ensured that AJL’s website is scalable and easy to maintain.
The Result: A Marketing-First Mortgage Website¶
The final product is a lean, conversion-optimised site that AJL’s team can manage independently. They’re now able to create fully branded landing pages in minutes for:
- Local SEO campaigns targeting areas like Cardiff, Newport, and Swansea
- Paid advertising funnels
- Lead magnets and email capture pages
Why This Project Matters for Cardiff Businesses¶
Whether you're a mortgage broker, personal trainer, or eCommerce brand — a website should empower, not restrict. Our work with AJL Mortgages is a perfect example of how our team at Futurmedia delivers future-proof web design in Cardiff that actually helps businesses grow.
Thinking of Hiring a Web Design Agency in Cardiff?¶
Futurmedia helps Cardiff businesses like AJL Mortgages build fast, flexible websites that convert. If you're looking for a local partner that understands modern web development and marketing, get in touch today or view more of our Cardiff web design work.
👉 Explore our homepage to learn more about our services as a web design agency Cardiff businesses trust.
