Migrating Cobra Workwear to Shopify
Cobra workwear Soars with a migration to Shopify
Platform
Deliverables
- Shopify
The Challenge
Cobra Workwear already had an online store, but it struggled with:
- Slow site speed
- Difficult navigation
- A visual identity that didn’t reflect their high product quality
They needed a Shopify store that delivered better performance, improved usability, and aligned with their brand’s commitment to durability and professionalism.
Our Approach
Understanding the Brand
We began by immersing ourselves in the client’s values and audience. As a brand built on strength, functionality, and reliability, we ensured these traits were reflected in every element — from product photography to tone of voice.
Custom Shopify Development
We built a bespoke Shopify theme designed for:
- Clean, intuitive navigation
- High-performance visuals
- Mobile-first functionality for trade customers
- Flexible content management using Shopify’s sections and blocks
(Want to explore what’s possible with Shopify? Read our Shopify Custom Theme Development guide.)
Speed & Technical Setup
We optimised the site for Shopify’s speed best practices and implemented a robust technical foundation to support future SEO growth.
(Learn more in our Shopify Optimisation Guide.)
The Results
The redesigned store is modern, reliable, and scalable — perfectly tailored to Cobra Workwear’s audience and product range. It now:
- Loads significantly faster
- Converts more visitors into customers
- Accurately reflects the quality and professionalism of their products
If you’re looking for a trusted web design agency in Cardiff to transform your eCommerce store, get in touch with Futurmedia today.