Cobra Workwear – Shopify Website Redesign
Introduction¶
At Futurmedia, we specialise in branding, bespoke web design, and Shopify development — creating tailored online experiences for ambitious businesses. When Cardiff-based Cobra Workwear approached us to transform their eCommerce store, we saw a clear opportunity to showcase our Shopify expertise and elevate their brand in a competitive market.
As a web design agency in Cardiff, we’re passionate about supporting local Welsh businesses and helping them thrive online.
The Challenge¶
Cobra Workwear already had an online store, but it struggled with:
- Slow site speed
- Difficult navigation
- A visual identity that didn’t reflect their high product quality
They needed a Shopify store that delivered better performance, improved usability, and aligned with their brand’s commitment to durability and professionalism.
Our Approach¶
Understanding the Brand¶
We began by immersing ourselves in the client’s values and audience. As a brand built on strength, functionality, and reliability, we ensured these traits were reflected in every element — from product photography to tone of voice.
Custom Shopify Development¶
We built a bespoke Shopify theme designed for:
- Clean, intuitive navigation
- High-performance visuals
- Mobile-first functionality for trade customers
- Flexible content management using Shopify’s sections and blocks
(Want to explore what’s possible with Shopify? Read our Shopify Custom Theme Development guide.)
Speed & Technical Setup¶
We optimised the site for Shopify’s speed best practices and implemented a robust technical foundation to support future SEO growth.
(Learn more in our Shopify Optimisation Guide.)
The Results¶
The redesigned store is modern, reliable, and scalable — perfectly tailored to Cobra Workwear’s audience and product range. It now:
- Loads significantly faster
- Converts more visitors into customers
- Accurately reflects the quality and professionalism of their products
If you’re looking for a trusted web design agency in Cardiff to transform your eCommerce store, get in touch with Futurmedia today.
